Buy It For Life
Towels

Updated Jul 20, 2026

Buy it for life: the most durable towels,
according to r/BuyItForLife on Reddit —
recommended by people who have owned them for years. How we pick.
Do you know of an item that should be on this list? Let us know!

Frontgate Resort Towels

Heavy luxury cotton bath towels widely praised for softness, durability, and long-term performance.

Very soft
Durable for years
Thick and absorbent

Had ours for 5 years and they’re thick, absorbent 100% cotton.
– secretsandplay

They are the softest towels and every towel pales in comparison now.
– humpbackwhale88

We got some frontage towels 5 years ago and they are incredible. Durable and soft we’ve continued to be happily impressed.
– Present_Procedure_35

Available at Frontgate

Lands' End Supima Cotton Towels

Supima cotton bath towels noted for softness, absorbency, and holding up over years.

Stays soft and fluffy
High absorbency
Consistent quality over time

My mom has had the same set for about 10 years, and they are just as soft, fluffy and absorbent as they were years ago.
– psych-lighthouse

I bought some for our primary bath, and after one use my SO bought more to get rid of all our old towels.
– brissa_racher

I haven’t noticed any difference between my moms 10 year old ones and my about 6 month old ones.
– psych-lighthouse

Costco Charisma HygroCotton Towels

Affordable thick cotton towels from Costco praised for plushness, softness, and longevity.

Excellent value
Thick and plush
Holds up well

The oldest ones, about 4 years old, are still soft, quick drying, and plush
– AirGugliotta

Costco’s Charisma might as well be a fluffy Turkish towel. Best $9 towel ever.
– pug_fugly_moe

100% cotton. The thickest towels I’ve ever owned. At 4 years old, the look new.
– Humbuhg

Costco Purely Indulgent Towels

Large Costco cotton towels and bath sheets valued for durability, absorbency, and price.

Good value
Large bath sheet size
Durable with regular use

Costco is 90% as good as the ones that cost a fortune
– welkover

Huge, thick enough, absorbent, and haven’t managed to destroy them after everyday use for several years.
– DarthKatnip

Used them for years now, never replaced and they’re probably the best towel I’ve ever used
– 2010RumbleWagon

Japanese Imabari Towels

Premium Japanese towels admired for absorbency, softness, colorfastness, and low shedding.

Minimal shedding
Excellent absorbency
High durability

When we moved back home from Tokyo..i brought a bunch home with me. Still using them seven years later.
– Remarkable_Dig_6122

Imabari certified towels from Japan dont have the shedding problem, and are superior in absorbancy, softness, colorfastness, and durability.
– Practical_Bat_2789

Imabari Japan is famous specifically for towels.
– polarbarr

Onsen Waffle Towels

Fast-drying waffle-weave towels appreciated for absorbency, durability, and quick air-drying.

Dries very quickly
Super absorbent
Holds up for years

They have held up incredibly well over the last several years and dry after a few hours of air drying
– bgh12321

My spouse and I have been very happy with our bath *sheets* from https://onsentowel.com/
– Phones-ringin-dude

Have held up great for 3+ years, super absorbent, dry super fast,
– Scruffasaurus

Back to Bedding

Sources:
Towel Recommendentations
in search of high quality bath towels!
Searching for the world’s best towels
Bath towels that dont suck

Buy It For LifeTowels